Obama Flexes Political Muscle
Wednesday 21 October 2009
by: Scott Galindez, t r u t h o u t | Report

President Obama's political organization, Organizing for America, made over 300,000 calls to Congress on Tuesday. (Photo: SEIU / flickr)
Congressional switchboards were bombarded on Tuesday with over 300,000 calls from supporters of Barack Obama's plan for health care reform. After the day of calls, Obama addressed his supporters in a webcast from the Hammerstein Ballroom in New York City. Obama reminded his supporters that it has only been nine months since he took office; he then forcefully defended his accomplishments, and called on those on the sidelines to stop rooting for failure and pick up a mop and help clean up the mess that he inherited.
"I don't mind cleaning up the mess that some other folks made, that's what I signed up to do," Obama said. "But while I'm there mopping the floor I don't want someone saying 'You're not mopping fast enough or you're not holding the mop the right way.' Grab a mop! Why don't you help clean up?"On health care, Obama called for unity:
Let me say this, because somebody just brought up something. [Laughter.] Among Democrats and progressives there are a whole set of views about how we should do health care. But understand that the bill you least like in Congress right now, the one you least like of the five that are out there would provide 29 million Americans health care - 29 million Americans who don't have it right now would get it. The bill you least like would prevent insurance companies from barring you from getting health insurance because of preexisting conditions. [Applause.] Whatever the bill you least like would set up an exchange so that people right now who are having to try to bargain for health insurance on their own are suddenly part of a pool of millions that forces insurance companies to compete for their business and give them better deals and lower rates. [Applause.]
So there are going to be some disagreements and details to work out. But to the Democrats, I want to say to you, Democrats, let's make sure that we keep our eye on the prize. [Applause.] And that is, all those millions of Americans who don't have health insurance and all those who do have health insurance that are seeing their costs go up, if we get a bill - when we get a bill that delivers on those issues -
AUDIENCE MEMBER: When?
THE PRESIDENT: When. That's what I said. [Applause.] Then we have to do everything we can to support it.
You know, sometimes Democrats can be their own worst enemies. [Applause.] Democrats are an opinionated bunch. [Applause.] You know, the other side, they just kind of - sometimes - do what they're told. [Laughter.] Democrats, you all are thinking for yourselves. [Applause.] I like that in you. But it's time for us to make sure that we finish the job here. We are this close. And we've got to be unified. [Applause.]
The event was a part of a national call-in day billed as "time to deliver" by Obama's political arm, Organizing for America (OFA). OFA is the Obama campaign transformed into a political organization that is housed in the DNC in Washington, DC.
DNC Chairman and Virginia Gov. Tim Kaine said that OFA is the largest department in the Democratic National Committee, with staff in 48 states. Kaine said that when he assumed the chair of the DNC, OFA was not part of the DNC, but that now it is the heart of the organization.
In the past, incumbents had begun to raise money and set their agenda for re-election early in their terms of office. The difference here is that Obama is cranking up the ground game before his first year is over. He will already have a national field campaign in full gear before the off-term elections, a move that could help him avoid the usual losses the party in the White House usually suffers. OFA may also emerge as the most powerful voice in 2016. A candidate with access to OFA's organizational strength will have a huge leg up.
While there is a grassroots model in place, the agenda will come from the top.
While it would be ideal for the agenda to come from the grass roots, in this case, since the glue that holds the organization together is Barack Obama, from an effectiveness standpoint it makes sense for the organization to organize around his agenda. Many national organizations fizzle when the leader who formed them moves on. Case in point, has anyone heard from the Reform Party lately? Once Ross Perot was gone, there was brief life as they fought over the money the party had coming in matching funds, but once the money was gone, so was their momentum.
OFA Still Has Paid Staff in 48 States
Florida has seven paid staff statewide. OFA's Miami Dade Regional Field Director Brad Schenk described the model structure of the organization, which he said was the campaign's model in Iowa in 2007. Neighborhood groups would form and chose captains and team leaders, who would report to a community organizer responsible for multiple neighborhoods. The community organizer communicates with the field office. From there, information continues on up straight to the national office at the DNC in Washington.
The goal would be to have the neighborhood groups extremely well organized; they would have their own phone banks, canvas operations and events. The campaign would provide the neighborhood groups access to data from the 2008 campaign. This is extremely important. In the past, campaigns guarded their lists, but in this case, volunteers in the community will have access to data that will allow them to organize their neighborhoods. Picture the old Chicago model with block captains all over the country.
Schenk described the organization as progressive, but not radical. He said that while the organization will hold rallies, they would not pull off stunts that could make the organization look bad. When others argued that the "tea baggers" were succeeding, Schenk countered by saying that they were hurting, not helping, their cause, going on to say that they were "polarizing the Republican Party."
All of OFA's resources are currently focused on the health care fight and it is an issue that is easy to rally around. The true test will come when OFA is focusing on an issue or supporting a candidate that its supporters are not excited about. The organization has daily access to the Oval Office, it is in transition right now, working hard to reactivate the foot soldiers from the 2008 campaign. If Tuesday's effort is any indication, they are succeeding. The result could give Obama a more powerful political arm than even the two major political parties themselves.

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Comments
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Preaching to the choir is
Wed, 10/21/2009 - 23:18 β Anonymous (not verified)As I have stated on TO
Thu, 10/22/2009 - 00:09 β Lice-Christ (not verified)The real title of this
Thu, 10/22/2009 - 00:45 β Jade (not verified)I don't get it.. Was Obama
Thu, 10/22/2009 - 04:53 β Anonymous (not verified)So this is where the usual
Thu, 10/22/2009 - 18:37 β Frances in California (not verified)"Among Democrats and
Thu, 10/22/2009 - 19:26 β David Spaetheica (not verified)Obama seems to have gone
Fri, 10/23/2009 - 11:53 β Anonymous (not verified)What is it with Democrats
Fri, 10/23/2009 - 17:08 β Anonymous (not verified)Obama is a nice talker, but
Wed, 10/28/2009 - 16:40 β HG (not verified)One last thing to add to my
Wed, 10/28/2009 - 16:43 β HG (not verified)