News

Ford Has $8.7 Billion Loss, Shifts Away From Trucks

»

by: Bill Koenig, Bloomberg

photo
Ford Motor Company shifts from money-losing trucks to fuel-efficient vehicles to remedy a record quarterly loss of $8.7 billion. (Photo: Masterson Sean / Sipa Press)

    Ford Motor Co., the world's third-biggest automaker, posted a record quarterly loss of $8.7 billion and accelerated a shift to fuel-efficient vehicles to wean itself from money-losing trucks.

    The second-quarter deficit of $3.88 share compared with a profit of $750 million, or 31 cents, a year earlier. The figure included $8 billion in pretax writedowns for plant closings and the declining value of truck leases at Ford Motor Credit Co. The shares fell as much as 8.6 percent.

    Ford said it will convert three North American truck factories to make small cars, sell more European autos in the U.S. and double production of hybrid vehicles. The revamping is a response to record gasoline prices that have ravaged sales of large pickups and sport-utility vehicles and derailed Chief Executive Officer Alan Mulally's turnaround plan.

    "They believe this is a permanent shift in buyer sentiment that they have to adjust to no matter how hard it will be," said Maryann Keller, an independent auto analyst and consultant based in Greenwich, Connecticut. `This is going to be expensive. The losses are going to be bigger during this transition."

    The loss marks the sixth in eight quarters under Mulally, 62, recruited from Boeing Co. to revive the Dearborn, Michigan- based automaker. Gasoline approaching $4 a gallon and plunging sales of F-Series pickups forced the CEO in May to abandon his target of returning to profit in 2009.

    Analysts' Estimates

    Excluding costs Ford considers one-time expenses, the loss was $1.38 billion, or 62 cents a share. On that basis, Ford was expected to report a deficit of 28 cents, the average estimate of 12 analysts surveyed by Bloomberg.

    Ford dropped 48 cents, or 8 percent, to $5.55 at 10:57 a.m. in New York Stock Exchange composite trading after falling to $5.51 earlier. Ford's 7.45 percent bond due July 31 rose 0.75 cent to 57.75 cents on the dollar. The yield fell to 13.4 percent.

    Ford said it had $26.6 billion in automotive cash at the end of the quarter, down $10.8 billion from a year earlier. The company is "confident" it has enough liquidity, Chief Financial Officer Don LeClair told reporters.

    Ford hasn't set a new goal for returning to profit, spokesman Mark Truby said. The company also hasn't made an estimate for how much cash it will burn as it restructures. Ford borrowed $23.4 billion in late 2006 to revamp operations.

    Writedowns

    Ford had pretax writedowns of $5.3 billion for its North American auto operations and $2.1 billion for vehicle leases at Ford Credit. The writedowns stemmed primarily from falling demand for large pickups and sport-utility vehicles, and LeClair said 85 percent of the Ford Credit writedown was tied to falling values for pickup trucks and SUVs.

    Ford Credit had a loss of $1.4 billion, compared with a year-earlier profit of $62 million.

    "Every number was close, but every number was on the wrong side, on the negative side," said Dan Poole, vice president of equity research at Cleveland-based National City Corp. "The $8 billion charge was quite a bit of a surprise."

    In January 2007, a Ford spokeswoman said the automaker's biggest loss was the $6.7 billion deficit in the first quarter of 1992.

    Product, Plant Changes

    Ford said its plant in Cuautitlan, Mexico, in 2010 will produce the new Fiesta small car to be sold worldwide. Ford disclosed that plan in May.

    SUV factories in Wayne, Michigan, and Louisville, Kentucky, will be converted to small cars. The Michigan plant will make the switch in 2010 and Louisville in 2011.

    Production of Expedition and Navigator large SUVs, now made at Wayne, will be shifted to another Louisville plant that now makes only Super Duty F-Series pickups.

    Also, a St. Paul, Minnesota, plant that builds the Ranger small pickup was given a two-year reprieve to 2011 to meet renewed consumer demand for the vehicle.

    The automaker said it would build a car-based Explorer to replace the current truck-based SUV in 2010 and a new seven- passenger Lincoln "crossover" vehicle in mid-2009. Ford showed prototypes of those models in January at the Detroit auto show.

    North American production capacity for 4-cylinder engines will double to more than 1 million units by 2011. A redesigned Mustang sports car and Taurus sedan will arrive in 2009.

    Output of gasoline-electric vehicles will double next year, including the introduction of hybrid versions of the Ford Fusion and Mercury Milan sedans.

    Pickup Slide

    The F-150 slide has contributed to a 24 percent industrywide decline in full-sized pickup sales this year. U.S. auto sales have dropped eight straight months and are down 10 percent through June. J.D. Power and Associates, citing a deteriorating U.S. economy, yesterday reduced its forecast for the year to 14.2 million sales, the lowest in 15 years.

    Ford is scaling back in 2008 after paring 46,300 jobs in North America the past two years. The automaker began dismissing salaried employees in June as part of a plan to trim those labor costs by 15 percent. About 4,200 U.S. factory workers accepted buyouts in the first quarter, and Ford is planning to make offers at most of its U.S. plants.

    Gasoline averaged $3.76 a gallon during the quarter, a 25 percent increase from the same period a year earlier, according to motorist group AAA. Consumers responded by abandoning trucks and shifting to cars and smaller SUVs.

    Trucks Down, Cars Up

    Sales of the F-Series fell 31 percent in the quarter to 126,575, overwhelming sales gains for models such as the Focus and Fusion sedans. The F-Series accounts for about a quarter of Ford's U.S. vehicle sales.

    The automaker lost $15.3 billion in the past two years, mostly because of deficits in North America. It hasn't boosted its U.S. market share since 1995.

    Ford shares slid to a 23-year low of $4.36 on July 2, after reaching a high for 2008 of $8.48 on May 1. The shares had risen on a $100 million first-quarter profit that surprised analysts and disclosures by billionaire Kirk Kerkorian that he had acquired Ford shares. He holds a 6.5 percent stake.

    So far, Mulally has the support of Kerkorian, whom he met with last month. Jerome York, an adviser to Kerkorian, said in an April 28 interview the automaker has "really started moving the needle" under its CEO.

    --------

    To contact the reporter on this story: Bill Koenig in Dearborn, Michigan, at wkoenig@bloomberg.net

»


IN ACCORDANCE WITH TITLE 17 U.S.C. SECTION 107, THIS MATERIAL IS DISTRIBUTED WITHOUT PROFIT TO THOSE WHO HAVE EXPRESSED A PRIOR INTEREST IN RECEIVING THE INCLUDED INFORMATION FOR RESEARCH AND EDUCATIONAL PURPOSES. TRUTHOUT HAS NO AFFILIATION WHATSOEVER WITH THE ORIGINATOR OF THIS ARTICLE NOR IS TRUTHOUT ENDORSED OR SPONSORED BY THE ORIGINATOR.

"VIEW SOURCE ARTICLE" LINKS ARE PROVIDED AS A CONVENIENCE TO OUR READERS AND ALLOW FOR VERIFICATION OF AUTHENTICITY. HOWEVER, AS ORIGINATING PAGES ARE OFTEN UPDATED BY THEIR ORIGINATING HOST SITES, THE VERSIONS POSTED ON TO MAY NOT MATCH THE VERSIONS OUR READERS VIEW WHEN CLICKING THE "VIEW SOURCE ARTICLE" LINKS.

Comments

This is a moderated forum.  It may take a little while for comments to go live.

OI forgot to mention -the

OI forgot to mention -the article is about Ford-shouldn't you be using pictures of Ford products instead of Chevrolets?

fore·sight (fôrst,

fore·sight (fôrst, fr-) n. 1. Perception of the significance and nature of events before they have occurred. 2. Care in providing for the future; prudence. See Synonyms at prudence. 3. The act of looking forward. Lines of cars and trucks that were blocks long, the "No Gas" signs at the Service Stations, the gas rationing, and the pump modifications done to be able to charge more than .99.9 cents per gallon. If you are in your mid forties or older then you like myself lived through these events. For those like myself who owned a vehicle and drove then these events should be even more embedded into ones life experiences as hard times. For those who became breeders and raised offspring, the lessons of those hard times should have been taught and passed on. I know that if I had children, THIS would have been passed on. Here we are now in 2008 - 16 to 18 years into the SUV boom.. We failed to take any actions other than to buy trucks and SUV's that in each new model year the engines got bigger, the vehicle got bigger, and gas mileage when down the crapper. The streets and Freeways became cluttered by 1/2 ton, 3/4 ton, 1 ton trucks with nothing in them but the driver. Sport Utility Vehicles so big they challenged garages and required two Zip codes were everywhere and quite often with just one occupant-the driver. Today we have Ford and General Motors scrambling to switch their production over from trucks to cars. they are 3 to 5 years behind Honda and Toyota in hybrids. Honda actually increased sales the last quarter-they have a line that offers superior quality and value but, mostly they had foresight by focusing on fuel economy. The only reason Toyota's sales were down is because they catered to the SUV and truck market. If it weren't for that , I imagine they would own the #1 spot and General Motors would be in second. We failed to have the foresight and learn from hard times. Our generation completely failed at teaching the children what we learned years ago and that is we will eventually run out of oil. Now, we are paying with more than money for gas. The gasoline has a red tint from the blood of 4,124 American soldiers and 1,245,538 Iraqi's.